Jeff Moorfoot - Artist Bio

Jeff Moorfoot Born 1946, Geelong, Australia is an artist who mainly works with photography. By focusing on techniques and materials, he approaches a wide scale of subjects in a multi-layered way and likes to involve the viewer in a way that is sometimes physical and believes in the idea of function following form in a work.

His photos are saturated with obviousness, mental inertia, clichés and bad jokes. They question the coerciveness that is derived from the more profound meaning and the superficial aesthetic appearance of an image. By parodying mass media by exaggerating certain formal aspects inherent to our contemporary society, he considers making art a craft which is executed using clear formal rules and which should always refer to social reality.

His works are notable for their imperfect finish and tactile nature. With a conceptual approach, he makes works that can be seen as self-portraits. Sometimes they appear idiosyncratic and quirky, at other times, they seem typical by-products of superabundance and marketing. They directly respond to the surrounding environment and use everyday experiences as a starting point. Often these are framed instances that would go unnoticed in their original context. He currently lives and works on the edge of the Wombat State Forest in Lyonville In the Central Victorian Highlands.

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