TRUTH AND REALITY

John Gollings

ARTIST STATEMENT

NEW ARCHITECTURE

With the advent of digital capture, photography of the built environment has been liberated from reality.
It is now possible to create a fiction that is in fact more sympathetic to the architect’s intent than reality.
An exhibition of Gollings recent work will illustrate this and encourage debate as to its merits.

John Gollings, AM

The Intuitive Approach

The intuitive removal of distracting elements from the images gives more pleasing visual narrative and brings us closer to the architects vision. 

The Perspective Approach

The Vantage Point and the altered Perspective View is the photographers’ narrative to the Truth and Reality.  

The Embellished Approach

Embellish or not? The perennial debate…an absolute benefit for the truth and reality in advertising photography.

The Obsessive Approach

In a quest for visual attraction we obsess; with colour, tone, details and undesirable elements. The Truth and Reality are perfected.

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